Chief.com
Overhauled Chief website to incorporate the current logo, updated fonts, and colors to create a smooth and straightforward one-screen scroll.
Date:
Dec 2018
Position:
Freelance Designer
My Role:
UX Design, Graphics Design, and Visual Design
Goal
To update Chief’s website design, giving it a feeling of power and luxury while building a cohesive appearance that will help the brand flourish.
Wireframes
Working with Chief's founders, I redesigned the website in the winter of 2018. There were two wireframe versions before moving onto the visual designs.
On the first round, I establish a hierarchy to allow for easy navigation and planning if additional blocks are needed.
In the second round, I increased the 'Clubhouse' capacity to accommodate larger images and captions. A new section to showcase current companies with Chief members and a block with quotes from recent reviews sits before the footer.
Wireframes Version 01 | Desktop, Tablet + Mobile
Visual Designs
The redesign incorporated fonts and colors from Chief's current stylebook. I added hints of gold to offset the darker green and black plus, I added circles as a nod to the Chief logo. A condensed logo section in a golden yellow hue keeps the element prominent while also making it more subtle.
Deliverables: Desktop, tablet and mobile single scroll designs
Visual Design Versions 1, 3 + 5